In the Creative Economy, inspiring a sense of play in culture, marketing and innovation is critical to success. You have to engage your people so that they can engage prospects and customers with a lively sense of mission and purpose. Too often the roles we assign diminish this sense of play.
In a tightly wound corporate culture, business people can become stuck in the role they are forced to assume while at work. They are not allowed to be human and expressive. Like a mask they cannot take off, they turn into a predictable cliche with a limited set of expressions to new ideas.
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