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In 2009, Farhan Thawar joined mobile development firm Xtreme Labs as VP of Engineering. At the time, it handled accounts for some of the biggest brands in the world — a roster including the largest social networks and popular sports organizations. And they all had one thing in common: They all sensed the urgency to break into mobile in a big way.

This trend has borne itself out. Facebook reported last year that 78% of its daily users in the U.S. access the site from their phones. For Twitter, the figure is 75%, with mobile representing 65% of its ad revenues.

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To read the original article: The Five Mistakes Startups Make When Building for Mobile