When it comes to the world of social media, there are clear metrics for measuring popularity. On Twitter for example, the account with the largest following is @katyperry with 49,952,646 at the time of writing. That’s followed closely by @justinbieber on 49,167,914 and @BarackObama on 41,190,787. On Facebook, the most popular page (after Facebook itself) is Rihanna with 84,757,949 likes, followed by Eminem with 81,091,160 likes and Shakira with 80,501,539 likes.
It’s just as easy to measure the social media activity such as number of posts and so on and even to subdivide the searches by category such as cars, movie character or video game.
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