For all its success, Google’s famous Page Rank algorithm has never understood a word of the billions of Web pages it has directed people to over the years. That’s why in 2010 Google acquired Metaweb, a company building a database intended to give computers the ability to understand the world. Two years later the company’s technology resurfaced as the Knowledge Graph (see “Google’s New Brain Could Have a Big Impact”). John Giannandrea, vice president of engineering at Google and a Metaweb cofounder, says that will lead to Google’s future products being able to truly understand the people who use them and the things they care about. He told MIT Technology Review’s Tom Simonite how a data store designed to link together all the knowledge on Earth might do that.
