Want to launch a crowdfunding campaign? You'd better get started yesterday.
The popular perception of fundraising sites like Kickstarter is that entrepreneurs can cut out a lot of the legwork of landing money. But experts say that's far from true.
Image: Natalia Rodriguez, co-founder of Jiva Cubes Jiva Cubes
To read the original article: How Small Firms Should Prepare for Crowdfunding - WSJ.com
