When you fly, you can choose your airline, your departure time, your luggage, and what snacks you buy in the terminal. You do not, however, have a choice when it comes to TSA. “It’s a brand that everyone must experience,” says Jeremy Miller, a master's student at the School of Visual Arts in New York who, along with a few other students, rebranded the TSA experience for a thesis project.
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To read the original article: Rebranding The TSA To Suck Less | Co.Design | business + design
