There is more to marketing than companies, causes, and careers. Even whole regions need to market themselves.
Visionary goals and risk-taking must be foremost for any large American city to prosper, according to the authors of “Invention & Re-Invention: The Evolution of San Diego’s Innovation Economy,” a new book that traces one city’s changing sociological, political and economic trends, dating from the 1880s through contemporary times and beyond.
Image: Night shot profiling the Colors and Lights of the Downtown Sky. (Photo credit: Wikipedia)
To read the original article: How to Market a Region Facing an Uncertain Future - Forbes
