Through the Open Innovation Challenge, the American Heart Association hopes to get closer to its goal of improving Americans’ cardiovascular health by 20 percent by 2020.
The key to crowdfunding success? Pull at the heartstrings of your audience.
That’s what the New York City affiliate of the American Heart Association aims to do in its first-ever Open Innovation Challenge, a program that is part of the AHA’s Health Science Innovation and Investment Forum.
Image: bilderheld/Flickr
To read the original article: Open Innovation Challenge Helps Decide Next Big Thing in Heart Health: Associations Now
