Companies get better results from innovation by targeting initiatives at the right places. Here are six areas to focus on:
1. Your Value Drivers: What activities across your business model create the most value? Is it operational or commercial? Who is involved and what departments make it happen? Use a systematic innovation method like S.I.T. to reinvent the value driver as well as the resources that deliver it.
SensoryEffects, a food and beverage ingredient manufacturer, delivers customized products that help food companies compete in a more diverse market. It is moving away from commodity production and focusing on its potential in downstream emulsification powders – where the value lies.
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To read the original article: How to Target Your Innovation - Innovation in Practice
