A couple recent Brainzooming articles highlighted strategic thinking exercises comparing online and offline situations to help better understand, explain, and develop social media strategy.
One article focused on how using a network TV model helps create fantastic content on an ongoing basis. The other article used models for various social networks as a way to understand how and why you approach each of them differently.
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To read the original article: Strategic Thinking Exercises: 5 Benefits of Using a Strategic Model | The Brainzooming Group