"People don't buy things for logical reasons," Zig Ziglar once famously said. "They buy for emotional reasons."
Which means: In order to gain customers — and keep them for life — you've got to do more than introduce them to your brand, business, or product. You've got to make them fall in love with it.
Image: FLICKR, TRISTAN SCHMURR
To read the original article: 6 Ways to Make People Love Your Brand
