Fast Company:
Getting a kid off to college later this summer? You could schlep around to Bed Bath & Beyond and Target, or try a new startup called Dorm-In-A-Box that’s taken aim at that ad nauseam shopping for what is, let’s face it, a pretty predictable set of goods.
This offshoot of a private-label product design company–that is, they’re the type of company that designs the cheap, in-house brands that you’d find at places such as Target and K-Mart–leverages its deep expertise when it comes to bringing goods to market for cheap. And proverbially passes on the savings to you.
To read the original article: Dorm-in-a-Box: A Better--And Cheaper--College Experience - Business Opportunities Weblog
