A landing page is a single webpage where you want potential customers to land in order to capture leads for sales. There are many different features you can include on a landing page. You likely want to include enough information to capture interest and drive sales, but not enough to distract them from your main point. To help businesses sort out the essential elements from the distractions, PPC Hero details what they deem to be the must-haves of an effective landing page.
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To read the original article: The 3 Musts for an Effective Landing Page
