1. NICE SYSTEMS For making apps smarter and more sympathetic. Inside an app, nobody can hear you scream--except the Israeli firm Nice Systems, whose customer-service solutions are used by 25,000 companies. Last year, it rolled out Mobile Reach, software that works in the background of banking, retail, and other apps, and jumps in to help a user the minute she's frustrated. "Enterprises no longer simply pay lip service to customer service," says Nice's director of solutions marketing, Tamar Sharir. Its research finds that smartphone users fail to complete about 60% of transactions, and only 64% of them then call the company for help.
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To read the original article: The Top 10 Most Innovative Companies in Israel | Fast Company | Business + Innovation
