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When you have been on the startup firing line, you quickly learn that any insight from experts and entrepreneurs who have been there before you can make the difference between failure and success. Yet, many new entrepreneurs brazenly assume they are bulletproof, and march blindly into the fray. The result is that half or more of startups fail in the first two years.

I don’t think anyone proclaims to have any silver bullets, but there are common failure threads that appear all too often. There are many books written about failure in startups, and I don’t recommend any of them. I prefer the more positive approach of getting you better prepared up-front, as outlined in the popular book “It’s Your Biz” by Susan Wilson Solovic.

 

To read the original article: Startup Professionals Musings: 7 ‘Words of Wisdom’ Messages For Every Entrepreneur