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It can be hard to get the attention of the right people for your startup at SXSW, but one marketing stunt may make it a little easier.

Life360, the communications app for families, is partnering with BMW to give as many as 10 founders the chance to pitch a well-known VC for 15 minutes, in the backseat of a BMW i3 during SXSW in Austin, Texas. The VCs include Christine Herron from Intel Capital and Ethan Kurzweil from Bessemer Ventures.

Image: SXSW 

To read the original article: Pitch Your Startup on Twitter, Win a Chance to Pitch a VC at SXSW