Companies have developed mission statements for years. It helps guide them by defining who they are and why they do what they do. Coca-Cola’s mission statement, for example, is “To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference.” For Google it’s “to organize the world’s information and make it universally accessible and useful.”
Image: http://www.fastcompany.com - Denise Morrison, CEO of Campbell Soup Company
