Sometimes, the startup environment feels like a lot of people mimicking Cuba Gooding Jr. in Jerry Maguire. That is, itching for someone to show them the money.
With the rise of accelerators and incubators, the prestige of seed funding has many entrepreneurs focused on wooing investors, rather than developing their business plan and strategy. Making the mistake of allocating a great deal of time and energy towards chasing down venture capital and accommodating the needs and desires of investors may ultimately detract a business from focusing on what’s actually valuable: a sustainable and desired product.
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