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How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity

In 2009, Airbnb was close to going bust with revenue flatlining at $200 a week. Since then, over 9 million people have used it to find temporary housing. Etsy was founded almost a decade ago, but doubled its valuation with its last two rounds of funding.

Image: http://firstround.com 

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