The popularity of crowdfunding platforms like Kickstarter and Indiegogo have helped thousands of people, including myself, get access to capital to bring products and services to market. Raising money via crowdfunding to launch products, or even sell equity in your company is entirely possible. The main problem with these platforms is the majority of people only hear about the extreme successes which raised millions of dollars. As a full time marketing consultant, I should warn you that those extreme successes are the exception to the rule. Crowdfunding projects that raise millions of dollars usually include a recipe of a huge PR team, tireless hours sprinkled with a lot of luck and a dash of perfect timing.
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To read the original article: The Ultimate Crowdfunding Checklist : Under30CEO
