When it comes to a good elevator pitch, brevity and memorability are everything. Most elevator pitches are neither.
One of us (Liza) is a staff cartoonist for the New Yorker, while the other (Deb) is a mentor to many start-up founders. We got to talking about the problem of crafting a brief, memorable pitch, and the impact of powerful visuals — and began discussing how any new venture or project could benefit from a pithy cartoon that sums up its value proposition. After all, most people are visual learners. And many people — Deb included — turn first to the cartoons when they get their copy of the New Yorker. So why shouldn’t entrepreneurs and intrapreneurs use that human impulse to their advantage?
image: http://www.freedigitalphotos.net
