In 2012, President Obama’s Jumpstart Our Business Startups Act ushered in an era of unprecedented methods for startups to raise capital using crowdfunding. It opened the door for entrepreneurs and small-business owners to acquire capital through alternative means outside of traditional financing from banks, venture capital firms or angel investors.
However, initiating a fundraising campaign for your business is not a simple process, and poor preparation will likely result in a tangible amount of wasted time — and possibly no capital to expand your enterprise.
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