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Founded by Rich Bendis

LinkedIn

If you look at the right side of your LinkedIn profile, you'll see an intriguing text box: Who's Viewed Your Profile, the networking equivalent of catching someone checking you out on the subway. And if you know how to use the feature right, it can land you business or a job.

When LinkedIn decided it was time to update their Who's Viewed Your Profile, Udi Milo, the product lead on the redesign, was faced with a riddle: how could he help LinkedIn's 277 million users make valuable connections happen?