In 1995, Richard Saul Wurman, a renowned architect and graphic designer, called my shop. My friend who referred him gave me the heads-up that he ran some conference I’d never heard of in Monterey called TED. Wurman asked a handful of brilliant questions around the display of information (his area of expertise) and my answers sounded totally dumb. I was self-taught and just starting to bumble my way through defining presentation best practices. In my infancy, I was unimpressive.
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