Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

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Most of us have had a professional failure we’ve had to overcome at some point in our careers. But when you were the lead on a Super Bowl ad that bombed so spectacularly it cost your company the $300 million account--and the whole situation is covered in the New York Times, it can be tough to shake off.

But if that which does not kill us makes us stronger, then Tor Myhren is Iron Man. After that dismal 2006 Cadillac Escalade spot which was called the worst Super Bowl ad, Myhren moved from Leo Burnett Detroit to take the chief creative officer post at Grey New York in 2007.

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