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Todd Wasserman

The National Highway Traffic Safety Administration is kicking off National Distracted Driving Awareness Month with a 30-second ad illustrating how even one thoughtless time texting while driving can be deadly.

The ad, from The Tombras Group, draws you in with a slice-of-life scene featuring a few teens laughing and chatting in a car. The driver receives a text, looks at her phone and blows past a stop sign — then, a truck broadsides her car. The action plays out in excruciatingly slow motion.

Image: http://mashable.com