Business practitioners study them, students debate them and companies examine them. The most-popular case studies of the last 40 years show some timeless business challenges and how to overcome them.
As in novels and thrillers, so in case studies – each have their best-sellers. In the past 40 years, six of the top ten most-read cases were written by INSEAD professors, according to The Case Centre. The examples of the business dilemmas within transcend the tests of time. In February, INSEAD assembled a panel of the authors of four of these most-read cases, to discuss what makes a great case that is still relevant and important in the early 21st century:
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