Mobile device advertising is growing so rapidly the industry doesn't even know what to do about it, a Manhattan venture capitalist said Thursday.
Ads on smart phones and tablets generated $7.08 billion in revenue in 2013, more than doubling the mobile spend from the prior year for the third straight time. Mobile revenue now makes up fully 17 percent of all digital sales, itself a rapidly growing category, according to a major report(PDF) published Thursday by the Interactive Advertising Bureau, a New York-based trade group, and PricewaterhouseCoopers.
Image: You spend a lot of your time looking at that little screen. Advertisers know it, but they're only beginning to appreciate what it can mean. Stephanie Novak
