We all know the story of mobility’s meteoric rise in the last several years. From flip-phones to smartphones to an expanding galaxy of different connected screens and devices, we can safely say that access to the world’s information on-demand will be part of our lives now, and for the foreseeable future. We’re at the end of the beginning.
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To read the original article: Think Beyond “Mobile” vs. “Desktop” Shoppers - Jason Spero - Harvard Business Review