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images/stories/Entrepreneurs/non_tech/_dsc1632_beskret.jpgI [Stefan Lindegaard] have just attended a great conference by 100% Open which is a new agency specialising in open innovation. They have an interesting Jam & Discover approach to open innovation and they also run networks and extend into training and venturing. Check out their site: 100% Open

At the conference, I picked up a new report: Open innovation – From marginal to mainstream. In this, they had some guiding principles and since I could not find it online I have typed in their guiding principle on communication below as I find it worth sharing. UPDATE: You can read the full report here: NESTA

100% Open Guiding Principle on Communication:

  • Many large organisations are trying to become open innovators by first trying to change their culture. Whilst this is rational, it rarely seems to work. Companies will often change their ways of doing things more happily and spontaneously if the see first-hand evidence of colleagues adopting a new approach and it working. Success sells.

To read the full, original article click on this link: Guiding Principles on Open Innovation: Communication - Stefan Lindegaard | YourStory.in

Author: Stefan Lindegaard

Stefan Lindegaard is a speaker, network facilitator and strategic advisor who focus on the topics of open innovation, intrapreneurship and how to identify and develop the people who drive innovation. You can read further at 15inno.com