Gender has always affected our buying decisions and this now extends to responding to online ads. Small businesses need to customize their social media strategies based on their type of customer to achieve the best results.
According to recent studies by Pew, Exact Target and Nielson, 56% of men who surf the Web will respond to ads with coupons compared to 39% of women. Alternately, 71% of women will ‘Like’ or follow a particular brand for deals compared to only 18% of men.
Image: http://smallbiztrends.comÂ
