What does it mean to become a digital leader? Companies in every industry are looking for answers to this question. They are exploring new business models, developing new user experiences, and experimenting with new channels and platforms—all with the strategic goal of creating significant value in a digitally powered business environment. To get there, most of these companies are pursuing the same laundry list of initiatives. They are reengineering processes and products, investing in technology platforms, and launching efforts to achieve back-office efficiency. Many are recruiting digitally native talent, setting up internal venture funds, or crowdsourcing new digital business ideas to get a jump start on this transformation.
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