For Joanna Griffiths, launching a crowdfunding campaign was about more than raising capital for her startup. Griffiths turned to Indiegogo in 2013 to test the market for Knix Wear, a line of women's underwear made from moisture-wicking, odor-absorbent fabrics. "It was the last test in a series of tests I conducted before launching the business," explains the Toronto-based entrepreneur.
Image: http://www.entrepreneur.com/ - Joanna Griffiths got support for her Knix Wear line.
To read the original article: 8 Ways to Make Your Crowdfunding Campaign Pop | Entrepreneur.com
