As anticipated, Apple has acquired Beats Electronics for $3 billion, which is less than the $3.2 billion sticker price originally attached to the luxe headphone maker.
The move is widely seen as one purveyor of expensive, glitzy electronics purchasing another purveyor of expensive, glitzy electronics. But Apple is also purchasing the architecture of a budding streaming-music service--Beats Music--which is an area where Cupertino has historically been lackluster. Remember: Apple already has iTunes Radio, which lags behind Pandora in the United States. That said, as a standalone service, Beats Music isn't much of a force in terms of user numbers: Just 250,000 users subscribe to it; Spotify boasts 10 million paying customer, to say nothing of the dozens of millions more who use it for free..
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To read the original article: Apple Buys Beats Electronics For $3 Billion | Fast Company | Business + Innovation
