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WHAT BETTER WAY TO GET ACQUAINTED WITH YOUR CUSTOMERS THAN TO HIRE THEM? INSIDE INGRID VANDERVELDT'S JOB AS DELL'S ENTREPRENEUR-IN-RESIDENCE.

Dell’s history is a textbook success story. The dorm-room startup’s founder, Michael Dell, took his company public just four years after launch at age 23, then wrested back control, taking the company private again in 2013. In looking at the company’s efforts to be the technology provider of choice for the startup community, it would be easy to point to that founder DNA--an entrepreneurial company that has a love of entrepreneurial companies.

 

To read the original article: Putting Your Customer To Work For You--Literally | Fast Company | Business + Innovation