Competition is fierce in the crowdfunding space and the pressure is on for new campaigns to grab eyeballs and attention. Crowdfunding expert Sally Outlaw explains some of the basics your campaign will need.
Get the media interested. Outlaw suggests identifying specific outlets or reporters who will be interested in your concept, based on researching their work and their publications. Then she says you should craft custom emails to these journalists explaining why your idea is newsworthy.
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To read the original article: Can Your Crowdfunding Campaign Compete? | Entrepreneur.com
