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An Entrepreneurial Silver Lining - SODA Inc

The SODA Inc focus is on entrepreneurship - specifically fostering the traits of entrepreneurs which allow them to grow sustainable businesses. Within the small business context this growth is what creates a business which stands firm through downturns and recessions. Although one doesn’t have to build a multi-national conglomerate, some small growth is necessary to cross the divide between ‘business owner’ and ’self employed’.

In Jonathan’s article below, he covers some of the advantages of entrepreneurship and the benefits of being entrepreneurial in a recession. entrepreneurial