Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people more than the idea. Customers buy from people, not from a company, at least at early startup stages. That’s why it’s important to build a personal brand, in parallel and before your business brand. This will kick-start your business, and improve your odds of success.
To read the original article: Startup Professionals Musings: Build Your Brand By Embracing Your Personality
