The personal information that your smart phone can collect about you is increasingly detailed. Apps can record your location, your level of exercise, the phone calls that you make and receive, the photographs that you take and who you share them with, and so on. Various studies have shown that this data provides a detailed and comprehensive insight into an individual’s habits and lifestyle, information that advertisers and marketers dearly love to have.
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To read the original article: Researchers Test Personal Data Market to Find Out How Much Your Information Is Worth | MIT Technology Review
