Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users.
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
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To read the original article: Free eBook: The 8 Critical Metrics For Measuring App User Engagement
