"The day I took on my new role I said that our industry does not respect tradition -- it only respects innovation." -Satya Nadella, CEO, Microsoft
Innovation is not only for the tech industry — it is central to the success of any business and it must be an integral part of a business strategy. Consumers have many choices these days, and brands and retailers need to stand out from the rest.
All industries have to continually innovate, whether its technology or retail. But how?
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