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After two jam-packed days of panel sessions at the recent MobileBeat conference, featuring brand executives in the retail, CPG and travel sectors, my head (and my notebook) are flowing with mobile marketing insights and lessons.

Here are five of the most compelling insights that resonated from the event, especially because these are the exact types of problems we’re tasked with solving for our clients every day.

Image: MobileBeat 2014 Image Credit: Michael O'Donnell/VentureBeat