Chicago — Brian Wm. Niles didn’t cuss, but still a few people winced.
At the ACT’s annual Enrollment Planners Conference here on Thursday, Mr. Niles, founder of Target X, recommended five “dirty words” colleges should use regularly. (Squeamish romantics fond of quaint words like “learning,” be warned.)
Image: Eric Hoover is a senior writer who covers admissions, student affairs, and the issues affecting adult students.
