When it comes to attracting the hip and cool, Southern California, long a cultural trendsetter, appears to be falling behind – at least in the view of the national media. Articles about where millennials are, or should be, going rarely mention anywhere in this region as a top choice.
Rather than hang out at the beach or enjoy poolside ambience, the conventional wisdom is that the millennial generation – those born after 1983 – would rather go anywhere else. Southern California is not on a list of the top 12 regions (although San Diego gets a mention) for millennials, published in the Huffington Post. Other “best” lists and similar compilations invariably highlight New York, San Francisco, Chicago, Austin, Texas, Raleigh, N.C., and Boston, but rarely SoCal.
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