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Designing a textbook or lecture with the average student in mind may sound logical. But L. Todd Rose, who teaches educational neuroscience at Harvard University’s Graduate School of Education, argues that doing so means that the lesson is designed for nobody.

In a TEDx talk last summer, the professor explained that most learners have a “jagged profile” of traits when it comes to learning. One student might have an affinity for science but have below-average reading skills. Yet standard teaching practice assumes at least average skills across the board.