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Founded by Rich Bendis

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In 2012 the Pebble smartwatch became the most backed product in Kickstarter history, gaining $10.3 million during its fundraising period.

That record stood until yesterday, when another product smashed Pebble’s pledges--earning an astonishing $11,045,769 (and counting) for a Kickstarter project that still has around 24 hours on the clock.