Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business.
Today’s customer buying dynamics are all about “user experience,” according to Brian Solis, in his recent book “What’s the Future of Business?.”
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