We are operating in a new business environment -- one that is purpose led. Millennial buying power is projected to increase to 50 percent by 2020, and they are increasingly making up more of our workforce. For this cohort, buying -- and working for -- brands that have a firm purpose is a primary driver for engaging with them. As a result, smart companies are laying the groundwork for long-term survival in this fast-changing time by making 'purpose' a driver of both innovation and decision-making.
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