I’ve been reporting on crowdfunding since it first started to take off in the U.S., around the time crowd-lending site Prosper.com debuted here in 2006. Now, it seems every startup owner and creative artist I meet has a Kickstarter or Indiegogo campaign going on.
Unfortunately, most of these crowdfunding campaigns are doomed to fail. Why? Because the people who created them have no idea how crowdfunding works.
