Do today's startup CEOs have an advantage over their corporate counterparts? Are they more likely to be digital natives -- and therefore leverage social media more effectively than old-school leaders?
In A World Gone Social, we talk at length about the dinosaur leaders who have failed to adopt social as an active listening device -- a way, for the first time in history, to gather the input of employees, customers and stakeholders in realtime at the right time. And, we provide examples of organizations that have discovered the power of social far too late, and then asked in bewilderment as their socially-enabled competition blew past them:
